Montréal, Quebec, Canada, 27th September 2021: Montréal-based ethical fashion brand, Cochic, is pleased to announce Rhodie Lamour as its latest brand ambassador. Her mantra,' Evolve with style', and contribution to the fashion industry fully embody the Cochic brand.
"I am very pleased to announce Cochic's association with Rhodie Lamour. I admire her passion, caring nature, and authenticity. We both wish to make a positive impact on the society and are aligned with our hearts and our creativity to do so", says Patrizia, the founder of Cochic.
An alumna of the Fashion Institute of Technology State University of New York (FIT), Rhodie has many feathers in her cap. She is an image consultant, speaker, and renowned author. Her love for colors and style is well-known, and the same reflects in her book, 'Love & Style: A Winning Couple’. Her effortless style, authenticity, passion, and dedication towards society makes her a perfect personification of Cochic's values.
Commenting on the association, Rhodie said:
"Fashion is more than apparel, and a brand is more than a product. The magic comes with a team and the great values they pursue together. Cochic, for me, represents diversity, self-acceptance, glamour, and the same would show in our fashion collaboration. "
Just like the previous ambassadors of Cochic, Rhodie also resonates with the sentiments of Cochic and believes in giving back to society. As a longtime supporter of Leucan, an organization committed to helping the cancer-stricken and their families, Rhodie would work closely with Cochic on creating awareness about the cause and bringing joy to the patients.
The Rhodie-Cochic collaboration will mainly consist of foulards that reflect Rhodie's style and Cochic's elegance. 10% of all purchases from the collection will go to the organization.